James Bond to Ditch Vodka Martinis?

Some most alarming news on waking this morning. James Bond may be ditching his Vodka Martini for Heineken. Gasps of horror, such product placement audacity hasn’t been risked since he tried driving BMW for just the one movie. But it seems it may be true.

Adage is reporting that Heineken USA is relying on Bond to push it’s flagship product. The Bond advertising campaign will coincide with the fall release of “Skyfall,” the latest installment in the long-running movie franchise. Bond, played by Daniel Craig, will star in a Heineken ad. The spot, which will run globally, is by brand agency-of-record Wieden & Kennedy, Amsterdam, and directed by Fredrik Bond (no apparent relation). In the movie, Bond will swap his trademark Martini for a sip of the brew, at least in one scene. The integration, which will include Bond images on packaging, marks the largest activation in the brand’s 15-year partnership with the 007 franchise, according to the brewer.

Of course, Heineken is no stranger to spies, Bond’s close relative, Austin Powers featured the brand significantly and even made a commercial

Sponsored Links

Hang on a Moment! Did you enjoy the read?

If you enjoyed reading this, join our email list and get more stories like this one as they're published here.

Thank you for subscribing.

Something went wrong.

Author: Neill Watson

If you love the sound of the Cosworth V8 as much as the V12 Merlin, the smell of Jet A1 as much as Castrol R and admire the late Ray Hanna as much as Sir Stirling, you’ll find you’re both on the same page. Neill's love of art deco buildings means that his ideal home would be a brilliant white, 1930′s control tower in Southern France, with crisply mown grass, biplane parked on the driveway and a Ferrari 288GTO in the garage. This is something that those around him tolerate, though it does concern them from time to time.

Leave a Reply